Dental Marketing conference | USA

Highlights

HIGHLIGHTS

 

1. Public Health Dentistry

The essence of public health dentistry lies in the fact that the area focuses on a community or population as a whole and not individual patients. Public health dentists work towards betterment of overall oral and dental health of their communities. They educate patients to adapt to practices that might help improve their general dental health in the long run. Public health dentistry also concentrates on patient education, increased awareness of government programs and efforts towards community dental health and wellness.

  • Oral health improvement.
  • Dental public health intelligence.
  • Academic dental public health
  • Oral health surveillance.

2. Oral and Maxillofacial Radiology

One of the nine dental specialties recognized by the ADA, RCDC & RACD, Oral and Maxillofacial Radiology is primarily concerned with the performance and interpretation of diagnostic imaging of the mouth, jaws and adjacent structures. OMFR often called DMFR spans a broad area covering techniques like Cone beam CTmultislice CTMRIPET etc.

  • Conebeam CT
  • Multislice CT
  •  MRI
  • Panoramic Radiology

3. Oral and Maxillofacial Pathology

This dental specialtity focuses on any and every disease around the “Oral Cavity” ie mouth , “Maxillofacial” ie Jaws and all related structure like salivary glands, facial muscles, Temporomandibular Joints, facial muscles & the perioral skin. Oral & Maxillofacial Pathology covers a vast range of pathological disorders ranging from congenital ones like Malocculsion, Eagle Syndrome to acquired ones like GingivitisHerpes Simplex & Oral Candidiasis. Some areas of Oral & Maxillofacial pathology even extend to the treatment of complex conditions Sjoren syndromeOral Cancer.

  • Malocculsion
  • Gingivitis & Periodontitis
  • Neoplastic & Idiopathic disorders
  • Angiodema

4. Oral and Maxillofacial Surgery

Oral & Maxillofacial surgeons deal in surgically treating a range of diseases, injuries & defects in the head, neck, face, Jaws and tissues surrounding these structures. The area consists of widely used procedures like cosmetic surgery of the head and the neck , dentoalveolar surgery to relatively new ones like applications of lasers.

  • Cosmetic Surgery of the head and neck.
  • Orthognatic Surgery
  • Insertion of Osso-integrated dental implants
  • Laser applied OMS

5. Pediatric Dentistry

Formerly known as “Pedodentistry”, pediatric dentistry involves providing special dental care for children through adolescence. Pediatric dentists educate and provide the necessary dental care to children and advice regarding the child’s wellbeing to the parents.

  • Preventive home care programs
  • Need for early detection
  • Diet counseling

6. Endodontics

Endodontics is the dental specialty that is concerned with the overall health of the dental pulp and the tissues surrounding the teeth. The ADA defines Endodontics as the “study and practice encompass the basic and clinical sciences including biology of the normal pulp, the etiologydiagnosis, prevention and treatment of diseases and injuries of the pulp and associated periradicular conditions.” The evolution of Endodontics in the last decade has significantly contributed to the recent increase in the quality of dental treatment.

  • Root canal
  • Regenerative endodontics
  • Dental implant
  • Endodontic therapy

7. Orthodontics 

Derived from the greek words “Orthos” meaning straight  and “Odont” meaning tooth, Orthodontics is a recognized dental specialty that primarily aims to help patients obtain optimal occlusion. The area of orthodontic treatment includes correcting crooked or misaligned teeth to provide the patients aesthetically pleasing smiles. The procedures generally use the help of metal wires inserted into orthodontic brackets and functional appliances often used to correct jaw growth.

  • Braces, Retainers & other orthodontic devices
  • Functional appliances in Orthodontics
  • Dentofacial Orthopedics

8. Periodontics

Periodontics is the specialty branch of dentistry that studies the structures supporting the teeth (Peridontium) that includes the gingivaalveolar bonecementum and the periodontal ligament. Periodontists treat diseases that affect the above structures through a wide variety of procedures including surgery and use of implants. This specialty of dentistry also covers the placement and maintenance of dental implants.

  • Peri-Implantitis.
  • Chronic Periodontitis
  • Scaling & Root planning
  • Gum grafts

9. Prosthodontics

Often called “Dental Prosthetics” or “Prosthetic Dentistry” this specialty of dentistry is associated with dental prosthesis. According to the definition of the American Dental Association Prosthodontics may be defined as the “” dental specialty pertaining to the diagnosis, treatment planning, rehabilitation and maintenance of the oral function, comfort, appearance and health of patients with clinical conditions associated with missing or deficient teeth and/or oral and maxillofacial tissues using biocompatible substitutes.”

  • Oral & Maxillofacial Prosthodontics
  • Conditions- Bruxism, Occlusal Trauma, Edentulism, etc.
  • Treatment modalities-Dentures, Inlays & Overlays, Veneers and more.

10. Digital Dentistry

Digital dentistry might be characterized in an expansive extension as any dental innovation or gadget that consolidates advanced or PC controlled parts as opposed to that of mechanical or electrical alone. This wide definition can extend from the most regularly considered regions of advanced dentistry — CAD/CAM (PC helped outline/PC supported assembling) — to those that may not be perceived, for example, PC controlled conveyance of nitrous oxide. Digital Dentistry includes work in a variety of areas including; CAD/CAM and intraoral imaging — both laboratory- and clinician-controlled; Caries diagnosis; Computer-aided implant dentistry — including design and fabrication of surgical guides; Digital radiography — intraoral and extraoral, including cone beam computed tomography (CBCT); Electric and surgical/implant hand pieces; Lasers; Occlusion and TMJ analysis and diagnosis; Photography — extraoral and intraoral; Practice and patient record management — including digital patient education and Shade matching.

  • CAD/CAM and intraoral imaging
  • Computer-aided implant dentistry
  • Digital radiography
  • Photography — extraoral and intraoral

11. Sedation Dentistry

Sedation dentistry utilizes medication to help patients relax during dental procedures. It’s sometimes referred to as “sleep dentistry,” Patients are usually awake with the exception of those who are under general anesthesia.  The degree of sedation applied varies significantly from case to case ranging from minimal sedation where patients are awake but relaxed to general anesthesia where patients are completely unconscious. This procedure is ideal for patients with real fear or anxiety that prevents them from adapting the required dental procedure.

  • Types of sedation used in dentistry.
  • Pros & Cons of sedation in dentistry.
  • Precautions to be practiced during using sedatives before a procedure

12. Green Dentistry

Green dentistry is a vast topic that touches on everything from patient care to dental processes. Green dentistry means re-thinking dental processes and procedures, office administration and marketing, and office design and construction, using the tenets of green dentistry as a guide. The Eco-Dentistry Association defines green dentistry as practice that: Reduces waste and pollution; Saves energy, water and money; Incorporates high-tech innovations; Is wellness based.

  • Elements of Green Dentistry
  • Eco-Dentistry
  • Bio-dentistry

13. OSAS

Obtrusive Sleep Apnea Syndrome is a sleeping disorder marked by repetitive episodes of cessation of breathing, 10 seconds or longer, during sleep. During this time, the individual’s oxygen level drops, resulting in hypoxemia and sleep disruption. SAS was clinically recognized more than 30 years ago, but the health implications of this syndrome were barely known outside of the medical field. However, as more cases were uncovered, attention turned to the impact of SAS on the general health of individuals, such as the increased risk of cardiovascular disease, along with its oral implications such as periodontitis.

  • Marketing of Dental Sleep Medicine
  • Lifestyle modifications to remedy OSAS

14. SEO & SEO in Dentistry

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural“, “organic“, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users, and these visitors can be converted into customers. SEO may target different kinds of search, including image searchlocal search, video search, academic search, news search and industry-specific vertical search engines.

  • Why being on the first page matters!
  • Traffic is proportional to revenue.
  • Organic traffic vs paid traffic
  • How to optimize your practice website.

15. Dental Practice Management

Managing a dental practice takes a lot of finesse and planning. The success of a dental practice vastly depends on how capable the practice manager is. From staff management to patient management a wide variety of critically important tasks need to be executed with extreme care and skill. This session will unfold a few critical principles and laydown a handful of essential ground rules that dental practice managers and owners should look to abide by.

  •  Identifying patients
  • Patient retention
  • Pricing- The key to patient intake and retention
  • Staffing- The backbone of every practice.